Healthcare providers that use Social Media can interact with their patients, advertise new services, and quickly communicate urgent announcements or messages. There's immense potential for it to improve care, but also to expose patient-specific information.

News regarding hospital data breaches that disclose thousands of medical records emerge at a distressing rate, yet these attacks shouldn’t really come as a surprise. All this valuable data will cost a hefty price on the black market, which makes them great incentives for cybercriminals.