How to use Twitter to grow your business

Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips on how to make the most out of Twitter for your business.

4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money.

Get more engagement — use Google Analytics

Having a Google Analytics account is a no-brainer if you want to track your business’s website traffic. But how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? A key metric is engagement, which is as important as traffic.

Solve these Office 365 security challenges

Microsoft’s Office 365 is a robust productivity and collaboration tool. Businesses are particularly drawn to its advanced features, flexibility, and cost-efficiency. But like other cloud-based platforms, it’s not immune from security risks.
Vulnerabilities in SharePoint
Businesses typically use SharePoint Online and on-premises SharePoint sites to store sensitive data like personally identifiable data.

4 Quick ways to boost your online presence

Reputation and image management are important for businesses that desire wealth, trustworthiness, and entrepreneurial longevity. The good news is you don’t have to be a genius to keep your company alive online. Just follow these simple steps.

Be seen on search results

In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter.

Optimize Alexa for your business

Users have a lot to like about Amazon's innovative AI technology Alexa. It can perform simple tasks such as answering phone calls and making shopping lists while controlling your smart home devices. But Alexa can also be helpful to business users. Here is a list of other things she can do, especially in your office.

The perfect Office 365 plan for your business

With its state-of-the-art tools and features, Office 365 helps businesses manage data, share files, and improve team collaboration. You might be thinking of using this tool to improve your operations, but with the different Office 365 plans available on the market, how can you make sure that you’ll get your money’s worth? This article will help you choose the right plan for your business.