Many small- and mid-sized businesses (SMBs) turn to Voice over Internet Protocol (VoIP) as their telephony solution. This allows them to make calls either through the traditional desk phones (hardphones) or software-based phones (softphones). Find out the pros and cons of both phone options to help you pick out which is most suitable for your business.

AI-driven applications and cloud-based services have brought significant enhancements to many organizations. As time goes by, these technologies will become a necessity, especially when it comes to VoIP telephony, and here's why.

Contact center operations
Highly automated VoIP technology enables businesses to manage their call centers easily and reduce the need for human intervention

For example, AI-integrated VoIP systems can determine a caller’s personality, mood, and queries so calls are routed to the agent best equipped to handle them.

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line.

If you don’t want your customers to switch to your competitors, customer satisfaction should be on top of your priority list. One sure way to keep them satisfied is by having a professional yet customer-friendly phone strategy. Something as simple as your automated on-hold messages may seem inconsequential, but when people need help, you don't want them to feel ignored or neglected.

High-quality products and services can make a business successful, but exceptional customer service is what makes customers come back. This is why companies constantly try to innovate their customer service strategy -- and some do it by adding artificial intelligence (AI) into the mix.

VoIP has allowed businesses like yours to make and receive calls from anywhere, at any time. This enables employees to meet client demands promptly and improve customer satisfaction. One VoIP feature that can further elevate your customer service is call recording.

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.